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The Effective Executive Summary
By
William Cate
[http://home.earthlink.net/~beowulfinvestments/]

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Sending an unsolicited business plan to almost anyone is a waste of time and postage. Your risk capital search goal should be to get prospective investors to read your Executive Summary. This means that your Executive Summary must be readable, focused, answer three questions and be credible.

Your Executive Summary is the hook to get the investor to take the time to read your business plan. If you can’t set your hook, you’ll never catch your fish. Most venture capitalists, angel investors, brokers, fund managers, merchant bankers and others with risk capital will read a short unsolicited Executive Summary. The Effective Executive Summary gets the prospect to request your business plan.

READABLE
Your Executive Summary should be no more than two pages in length. If you are faxing it to prospective investors, use 14-point type. You should avoid industry jargon. The reading level of your copy should not be beyond high school level. It’s not that investors are high school dropouts. It’s that the lower the reading level the easier the document is to read and understand.

Oh yes! The next lines may be an added advantage. Go on reading, you’ll get some further facts.

FOCUSED
Not everyone with money will invest in your company. Refine your potential investors to a list of individuals and firms that are interested in your type of venture. If you are seeking a loan, don’t send your Executive Summary to a Venture Capitalist. If you are in the food business in Ohio, don’t send your Executive Summary to an Angel Investor interested in high tech startups in California. In fact, don’t bother to send your Executive Summary to Angel Investors living more than fifty miles from you. If you are a private company, don’t send your Executive Summary to a Merchant Banker only willing to fund public companies. Don’t seek funding for your non-U.S. company from a source unwilling to invest outside the United States.

You can use the Net and a good business reference library to build your list of prospective investors. The Reference Librarian can be very helpful in suggesting reference books related to your industry and to funding sources. Use every possible combination of words related to your industry and needs in an exact phrase advanced search. Your goal should be to develop a contact list of one hundred potential investors. If you have the right list and the right Executive Summary, you’ll get some requests for your business plan.

For example: Beowulf Investments [http://home.earthlink.net/~beowulfinvestments/ ] is a merchant banker that takes public and funds non-US companies that have a M&A growth strategy. I’ve written an e-book (Venture Capital Profits-VCP) outlining the reasons behind our investment strategy and the benefits of following that strategy. We regularly get 200-page commercial loan packages that I promptly send to the trash can. I assume that the fund seeker hasn’t read VCP. I’m sure that some American commercial lenders get investment packages from Non-US Companies seeking funding for non-US business acquisitions. Both business plans were sent to the wrong investors.

The Three Questions
1. What do you have? Your opening paragraph should answer this question. For example: Our company manufactures pianos in Russia. Our last year’s gross income was US$672,000 with a pretax profit of US$123,400. We own the real estate upon which our plant is located.
2. What do you want? The second paragraph should tell the investors what you are seeking. For example: Our company has the opportunity to buy a competitor in the Ukraine and to acquire an organ manufacturer and their manufacturing plant in St. Petersburg. The two acquisitions would increase our annual revenues by US$900,000 and the St. Petersburg commercial real estate is valued at US$325,000. We need US$1 million dollars to complete both acquisitions.
3. What are you willing to give up to get what you want? This should be the third paragraph. For example: The resulting company will have gross revenues of US$1,572,000 with an after tax profit of $311,000 and fixed assets (real estate) valued at $735,000. For the US$1 million investment, we are willing to give the investment group half the equity in the resulting manufacturing firm. This means the investor is being offered about a 15% Return on Investment with a risk level of about 6%. In essence the offer is a good investment for the right investor.

Credibility
To be taken seriously, your company must be credible. This is particularly true for startup companies. For example: Our management team has forty-five years combined experience in our industry works, if you prove it in your business plan.
If you cite advanced degrees, include the date they were received and the university that issued the degree. For example: saying that the company’s CEO has a PhD is meaningless. However, saying that the CEO received his PhD in biophysics from the Univ. of Michigan in 1989 is credible. Why? It’s because the investor can easily verify your claim. Don’t make claims that can’t be verified.

No doubts about the clarity of this excerpt, still the folks are doubtful about its benefits.

Only you have the ability to be the excellent critic of this material. As a connoisseur you should be unwavering to comprehend till the terminating word.

Avoid cashflow projections. They are never true and will impair your credibility. Only someone living in a cave or working in the medical profession would rely upon them. Be specific and avoid general statements.

If you select your prospects carefully and follow these guidelines, you will have a far better chance to have your business plan read and your company funded.

About the Author

He has been the Managing Director of Beowulf Investments [http://home.earthlink.net/~beowulfinvestments/] since 1981 and is the Executive Director of the Global Village Investment Club [http://home.earthlink.net/~beowulfinvestments/globalvillageinvestmentclubwelcome/]

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Number of Colorado condos and real estate business teams are flourishing all over the world eachday. Reckless acts done by these business teams are not for a while but for long time to come. We have strategy that is not only easy but quite efficient in case of the business teams of real estate and Colorado condos. The practice is none other than the team contract. The team contract is helpful for both, the short project of real estate and the new working unit.

The team license is nothing but a road map with instructions which ensures the accomplishment of real estate teams. If you want to know the motive and logic behind a business team you may always resort to this real estate tool known as team agreement in a proper manner. One of the main functions of the team license is to document the agreements reached among the distinct workers of real estate team. real estate and Colorado condos forms numerous groups but do they really want the team chartering process.

A team sponsor or even an outsider could be of great benefit for the team and a lucrative team charter is one which deals with this affair. Sometimes it occurs that in absence of a good sponsor or a team manager these groups find it hard to cope with the difficulties creating an obstacle to the real estate goal and hence they make false claims. The team agreement is one way for those sponsors to acknowledge their interest and validation for Colorado condos and real estate. The license also gives the real estate team with the assurance that such an individual exists and shows a much needed support and promise to them.

In case of real estate and Colorado condos what matters much is discussion along with dialog and not the format, do you know? To make your record and manual authentic and fool proof you should invest adequate time. Through a well projected team charter what you actually do is prepare a background for the success of your real estate team. This way you add to the confidence of an individual in the real estate team due to the fact that the contract finalized by you might be flawless.

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